Posted January 15, 2020 08:12:08When it comes to cake design, you have to consider the needs of different individuals, whether they’re couples or single people.
And the best part about the process is the diversity.
“The biggest challenge that you face is how do you bring your design to life,” says Aaron B. Steed, cofounder of cake design startup The Cake Design Company.
“You have to make it fun and fun to make, but at the same time, you also have to be able to bring the right flavor to it.
If you do that, the cake design will be very, very good.”
A few months ago, Steed founded Cake Design to bring his passion for cake design to a wider audience, and he’s been busy making his dream come true.
The company has been working on some of the coolest, most-anticipated cake designs in the world.
Bread and butter, a new design, will hit stores sometime this year, with more expected soon after.
Steeds says his team has worked hard to find a balance between making the design simple, easy to read, and fun for people of all ages.
“If you can make it simple and easy to understand, it’s a great way to appeal to a broader audience,” he says.
“If you make it too complex, people might be scared off.”
The most interesting and fun part of the process, he says, is getting the cake to the finish line.
“People don’t want to waste time on cake designs that are hard to understand and look good on paper,” he explains.
“So we go out and create things that are fun and different and fun and simple.
That’s why I love cake design.”
The company was founded in 2011, but has grown from just a few ideas to more than 70 different designs.
Some of the most popular are the “Cake” (which uses a flourless batter, which makes it more cakey and less cakey), the “Tofu” (a crispy, savory cake with no flour) and the “Vegan” (filled with veggie toppings, but no cheese).
“The Vegan and the Vegan Cake have the most fan base and the most loyal customers,” says Steed.
“People really love these designs, and they love them because they make people smile.”
The Cake Design company was launched on Kickstarter in January.
So far, the company has raised $2.8 million, with $2 million coming from the crowdfunding site.
The team is currently in the process of adding more to their Kickstarter campaign, but so far, they have about $4.3 million left to go.
“The people that we’re reaching out to are really interested in our company because they love the cakes, they love what we’re doing, and their children are really excited about it,” says Besser.
“They’re really interested because they think it’s going to help them get out of poverty and have a more fulfilling life.”
In addition to its popular “Cakes” series, The Cake design company has also designed a few other cakes, including the “Baked Chicken” and “Honey Chicken” (both filled with a vegan sour cream sauce), as well as a “Coffee Cake” that is filled with coffee and topped with chocolate chip cookies.
“We’re really excited that the people that have come to us have been really passionate about our work,” Steed says.
Cake Design has received some incredible support from other people, including some famous people, like the late musician and musician’s wife, the late comedian Eddie Murphy, and musician and singer-songwriter Prince.
“When people support us, it just makes our lives a lot easier,” Steeds said.