The future of jeans could soon be at the center of an industry that has been under threat for decades.
A new study by the University of North Carolina and the University at Buffalo suggests that the world could be on the cusp of a “new normal” for the industry.
The researchers analyzed data from more than 1,200 brands, from men’s designers like Levi’s to mid-size designers like Ralph Lauren.
They found that the market for jeans is expected to grow by 30 percent in 2030, an increase of 20 percent from last year.
That’s not bad for a category that’s already a $2.6 billion market.
But if we assume the same growth rate for the mid-sized industry, the researchers project a market worth $5 billion.
And that’s before accounting for any impact from changes to consumer behavior.
In a statement, Levi’s said the study “provides important insights on the likely impact of the upcoming consumer trends and trends in apparel sales.”
Ralph Lauren, which sells Levi’s, said in a statement that “the new trend is for more affordable, comfortable and stylish jeans.”
The study’s authors also said the new market is a “very good indication that more jeans are on the way,” and that “this will continue to be the dominant trend in jeans for years to come.”
This is a trend that could be amplified by a combination of new technology and the adoption of new styles.
But it could also be an opportunity for more traditional brands.
A recent study by Consumer Reports, a research and advisory firm, found that people are more likely to buy jeans if they’re made of cotton.
And while denim is still a relatively young category, experts say that’s changing fast.
“I don’t think the industry is going to die for a long time,” said Michael Tuckerman, an analyst with Forrester Research, referring to the rise of women’s jeans.
“It’s going to get bigger.”
And the new jeans market could be worth billions, experts said.
A market of $10.7 billion is a large market for denim, but there are a lot of other industries to take its place.
For example, the American Apparel Manufacturers Association estimates that more than 80 percent of all apparel produced in the U.S. is made with leather.
That means it’s going through an evolution that could affect the entire denim industry.
As leather ages, the quality of the leather will change.
“The problem with leather is that it’s a very durable material,” said Daniel Tarr, a professor at the University and an expert on the textile industry.
“If you make something that’s made with a lot more leather, you’re going to wear out it.”
In addition, leather can get sticky.
If a brand chooses to use an extra layer of leather instead of using the same type of fabric, the leather can dry out.
That could make it difficult for the denim to stay on for a longer period of time.
“You’re going into a lot tougher territory,” said Tarr.
“Even if you’re making a high-quality product, the final product is going get thinner.”
The new jeans may also have a significant impact on the overall market.
According to the report, jeans are expected to account for 10 percent of the global market by 2032.
That will be an increase from a market share of just 3 percent in 2020.
But that’s still far below the nearly 30 percent share that the fashion industry holds.
The researchers also found that as more men wear jeans, the number of women choosing them will increase.
“That could mean that jeans are going to be less popular in a lot, much larger number of men,” Tarr said.
And with that in mind, the industry could be looking at a massive uptick in production.
If that’s the case, then there are many potential scenarios for the future.
For example, if women become more active, they could choose to wear jeans.
The study found that women who do that will consume more denim, so the market will also grow.
That would also allow the industry to expand to men’s styles.
Or if a new style of denim emerged, men could use the jeans to sell their own styles.
And finally, a new trend could develop that could drive a huge jump in denim sales.
All of this could create a market that is worth billions in the long run, said Tuckermere.